How To Promote a physical Venue, Virtually!

by | Jun 3, 2021

The switch to virtual events has proved we don’t all need to gather together to celebrate a big occasion. Let us show you how to plan a virtual venue launch that will wow and amaze your guests from the comfort of their own homes!

Did you know there are 4.66 billion internet users globally? That’s up by 7.3% since last year! What’s more, more than half the world now uses social media. That’s a lot of people you can reach with your virtual venue launch. 

Hybrid events are proving a popular way to gather some guests in-person, and those who cannot make it can join in virtually. Alternatively, some entertainment can be provided through hybrid format – giving you access to the very best of service-providers from around the world!

Why host a virtual venue launch?

Virtual events are here to stay. But why would you want to host a virtual venue launch?

Virtual venue launches are a great way to celebrate the opening of your exciting new space and showcase your offering to potential guests. With no travel time for attendees, you’re likely to reach a wider variety of guests with a virtual event – some who may not have considered attending your venue previously. This provides an ideal opportunity to show people what makes you different, more about your brand and why they would want to book with you!

Virtual elements are a great addition to any event, even if you take a more hybrid approach. Whatever this may look like for you, we want to provide a helpful guide!

So, how do you host a virtual venue launch?

  • Start as you mean to go on

Kick-off your virtual venue launch with a promotional video about your shiny new venue and more about your brand. This is a great way to set the tone of the event, remind people about why they’re attending and get them more invested in your offering. 

A live, virtual walkthrough of your venue with a Q&A is a unique opportunity to showcase your space – with audience participation keeping guests engaged. 

  • Create that launch party atmosphere

Virtual icebreakers don’t need to be reserved for team meetings – they can be adapted to suit any occasion. A virtual icebreaker can create your desired atmosphere for the event and get everybody involved. These interactive elements are super engaging and ensure your guests feel like they are a true part of the event.

Boozy Events can offer 15 minute ice-breaker classes, perfect for warming up your guests and bringing the launch excitement to them.

Top tip: you can even create a signature cocktail to mark the occasion. This can be based around your brand, location or special theme for the evening – completely unique to your event!

  • You’ve captured your guests’ attention

Virtual icebreakers such as our cocktail masterclasses are a great way to capture the attention of your audience. They’ll be in ‘pay attention mode’ – so follow this up with key information about your venue and brand. This could be a presentation from a keynote speaker such as your CEO, a Q&A session with a panel or more about your brand story.

Did you know, our cocktail kits can be tailored to your needs? You can include a brochure about your venue, sent out by us to your guests. This is a great way to get all the information to your guests – and is more exciting than a digital brochure. 

  • Branding, Branding, Branding 

Virtual events offer a great opportunity for better branding. Your host can use a branded Zoom background, and you can even invite attendees to do the same! 

Top tip: utilise photos of your venue for this digital background – making guests feel like they are really there with you! Plus, sending them a variety of images they can use as a background offers a chance to showcase all the best bits of your venue! 

Boozy Events can include any branded merchandise you might like to send out. This is a super-easy way to get physical materials to your guests – making your virtual venue launch even more memorable! This also removes the logistical hassle from your end, allowing you to focus on creating the best possible launch event!

  • Include Clear Call To Actions

Your virtual launch party must include clear Call To Actions telling your guests exactly what you want them to do. Whether that’s to post about the virtual launch party on social media, book a visit to your venue or something else – make it clear to them. 

You can do this through the creation of a branded hashtag for the event or a special promotional offer for those who attended to visit your venue. 

Virtual events don’t need to be uninspired and overdone. You can create an exciting virtual event launch with minimal hassle and generate the same amount of buzz around your venue as you would at an in-person event. Here are our final top tips for hosting a virtual venue launch:

  • Use a variety of media to keep things interesting. Utilise live elements, video, music and more to keep your guests’ attention throughout the event. 
  • Tell a story! Humanise your brand for your guests. Show behind the scenes elements, meet the team and more to bring your brand to life. 
  • Avoid information overload. Ensure to split up information about your venue with guest-based sections to keep attendees involved. 
  • Interactivity is essential! Include ice breakers, games and talking-points to involve guests in the event. 

Most importantly, remember this is a fun event to celebrate the launch of your venue. A virtual venue launch provides the opportunity to bring people from all around the world together for the evening – so keep things enjoyable and lighthearted. 

If you’d like more information on how we can help you with your virtual venue launch get in touch with us today.

Gregor Sey

Author

 

Gregor Sey

Gregor is Co-Owner and Director of Boozy Events, although his focus is on marketing and operations he loves to write about the drinks industry.

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