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The world has turned upside down from one day to another – online has ingrained itself even more in our everyday life. Dabbling in the virtual world of events last year by hosting pub quizzes or birthday parties, zoom and other platforms have become everyone’s best friend. Now, 1 year in everyone has adapted to this new(ish) digital world and virtual events are a staple in everyone’s calendar. From bumpy starts last year, virtual events are booming everywhere from virtual cocktail classes to festivals held online; with one goal – bringing us all together.<\/p>\n
Of course, the experience of virtual events is different to an in-person event as it is harder to engage and excite attendees. However, the massive shift from offline to online has taken its course in the age of Covid-19 and it seems that many companies favour the shift to online and remote working. This could mean that virtual events are here to stay and become part of the new normal.<\/p>\n
Virtual events open up massive new opportunities for brands to promote themselves but be aware that this will not happen automatically. Careful considerations and strategies are needed to make the best use of the spotlight. From gift boxes and branded backgrounds to exciting speakers; don\u2019t be subtle and use your creativity to best promote your brand at virtual events.<\/p>\n
Here are 6 of the most promising and\u00a0 impactful ways to promote your brand at virtual events:<\/strong><\/p>\n Everyone loves freebies and branded products have been proven successful for in-person events to increase brand recognition. Even though many events are happening online now, branded gift boxes should not be overlooked.<\/p>\n Send branded gift boxes to the team which contain promotional items such as branded snacks, branded items or cocktail shakers. This will form positive associations in the minds of the recipients and will stick around much longer than the event itself.<\/p>\n Don\u2019t just do it for the sake of it though! Carefully consider what should be inside the gift boxes and don\u2019t shove random bits in them. The content should reflect your business in a creative and clever approach. The goodie bags should showcase your company’s values or what you would like to emphasise with the event; whether this may be sustainability, innovation or creativity. Be sure to reflect that.<\/p>\n So, a branded gift box could be your secret weapon to connect with your audience and keep in their minds. Keep in mind that with the shift to virtual events more planning is needed as the boxes need to be shipped on time. Start early enough because you don\u2019t want anyone to miss out.<\/p>\n It’s much harder to keep your audience engaged and create excitement at virtual events. Inviting a management figure or even celebrity to talk about your brand. This can create excitement and spark your target audience interest. Don\u2019t worry if you\u2019re lacking funds to invite a celebrity; a cameo can already be effective.<\/p>\n Think about who to invite as a speaker. Ask yourself if they are relevant for your business or of interest to your audience. Make sure the speaker knows what they are doing and have to experience in online events as this requires other skills than in-person event speakers.<\/p>\n A cheaper option might be to use a service such as Cameo<\/a> to have a celebrity record an intro for your event.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/boozyevents.com\/wp-content\/uploads\/2021\/04\/R0A9463-1024×683.jpg” alt=”Branded Cocktail Garnish” title_text=”Branded Cocktail Garnish” _builder_version=”4.9.2″ _module_preset=”default” width=”80%” max_width=”1080px” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n\n
Branded Gift Boxes<\/h2>\n
Invite A Speaker<\/h2>\n
Branded Cocktail Garnishes<\/h2>\n